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Thinking on digital
products in Africa.

Practical writing on software, product design, building for African markets, and the systems behind strong digital businesses.

Featured
Why most African businesses don't need a mobile app
Product strategy·8 min read·Dec 2025
The "build an app" impulse is understandable — but for most SMEs and internal tools in Rwanda and across Africa, a well-designed web platform outperforms a native app on every metric that matters.
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All articles

01
Payment integration
Integrating MTN MoMo: what nobody tells you about the API
The documentation is incomplete, the sandbox is unreliable, and the production environment is different. Here's what we've learned.
6 min read · Nov 2025
02
UX Design
Designing for low-bandwidth: lessons from building in Rwanda
When your users are on 3G and sharing devices, standard best practices often fail. Here's what actually works.
7 min read · Oct 2025
03
Operations
From spreadsheet chaos to digital workflow: a guide for Rwandan businesses
Most operational chaos isn't a technology problem — it's a workflow design problem. Here's how we approach the transition.
9 min read · Sep 2025
04
Software development
How to scope a digital project without underselling yourself
Scoping is where most agency-client relationships go wrong before they start. Here's a framework that actually works.
5 min read · Aug 2025
05
Legal tech
Building trust-first websites for professional service firms
Law firms, consultancies, and advisory practices have unique credibility requirements. Here's what makes a professional services site work.
6 min read · Jul 2025
06
AI & Automation
When to use AI in your product — and when not to
AI is often added as a feature rather than as a solution. Here's a practical framework for deciding when it genuinely helps.
6 min read · Jun 2025

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